小教范文网1.关于道路标志重要性的英语作文带翻译
Think about logos as symbols for a company. What restaurant uses the Golden Arches? What athletic shoe uses the check mark shaped "swoosh?"
The best ones convey something important about the company or product. Airlines want to show safety and convenience. Clothing companies want to show style, the DKNY logo for designer Donna Karon is a good example--it's hip and urban--at least to the 30-40 something crowd not wanting to look matronly.
Now go the other way, think about companies that want to seem homey and comforting. The restaurant, Golden Corral, has a name and logo to seem like family dining in a nostalgic country setting. But once you are inside, the service system and tables are about as homey as a major, big city bus terminal.
The point of the logo is a graphic shorthand for the company or product brand. It's meant to appeal to a particular demographic--the people they are trying to sell to--faster than a print ad or video commercial.
Companies put enormous resources into logos, and good ones (perhaps with a little tweaking) can be good for decades. Think of the iconic red and silver Coca Cola cans. That lettering and the wave design underneath have been part of the brand for nearly 50 years. And even if you aren't close enough to read the lettering, when you see a red soda can with silver lettering, you think "Coke." That's a good logo.
2.商标对企业的重要性英语
* What Is Brand?
Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect, and enhance brands. Marketers say that "branding is the art and cornerstone of marketing." The American Marketing Association defines a brand as follows:
* A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller and to differentiate them from those of competitors.
In essence, a brand identifies the seller of marker. It can be a name, trademark, logo, or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in perpetuity. Brands differ from other assets such as patents and copyrights, which have expiration dates.
A Brand is a Promise
First and foremost, a brand is a promise. It says 'you know the name, you can trust the promise'. As all promises, it is trusted only as far as those promises are met. Trust is a critical first step and brands aim to accelerate that step leveraging the implied promise of the brand.
A Brand is an Associated Image
Most brands have a logo which acts as a short-cut to remind us of the brand promise. The logo uses color, shape, letters and image that is designed both to catch our eyes and to guide our thoughts in the rights direction. The brand may also be associated with tunes, celebrities, catchphrases and so on. All parts of the brand image works as a psychological trigger or stimulus that causes an association to all other thoughts we have about the brand.
Everything and Everyone is a Brand
3.用英语概括logo的含义
LOGO is a logo or trademark of the English, the logo has a company's recognition and promotion of the role, through the image of the logo allows a consumer to remember the main company and brand culture.Network logo logo is mainly used to each site and other sites link to logo, representing a site or sites of a plate.In addition, the LOGO is a computer programming language, is also a kind of natural language is very close to the programming language, by "drawing" way to learn programming, for beginners, especially children, the teaching mode.。
4.商标对企业的重要性英语
* What Is Brand?Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect, and enhance brands. Marketers say that "branding is the art and cornerstone of marketing." The American Marketing Association defines a brand as follows:* A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller and to differentiate them from those of competitors.In essence, a brand identifies the seller of marker. It can be a name, trademark, logo, or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in perpetuity. Brands differ from other assets such as patents and copyrights, which have expiration dates.A Brand is a PromiseFirst and foremost, a brand is a promise. It says 'you know the name, you can trust the promise'. As all promises, it is trusted only as far as those promises are met. Trust is a critical first step and brands aim to accelerate that step leveraging the implied promise of the brand.A Brand is an Associated ImageMost brands have a logo which acts as a short-cut to remind us of the brand promise. The logo uses color, shape, letters and image that is designed both to catch our eyes and to guide our thoughts in the rights direction. The brand may also be associated with tunes, celebrities, catchphrases and so on. All parts of the brand image works as a psychological trigger or stimulus that causes an association to all other thoughts we have about the brand.Everything and Everyone is a Brand。
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